AI-powered Product Management Coaching for Product, Design, Engineering, Marketing and Sales — taught to your teams, operated by AI, so it sticks after I leave.
Four silent killers of your path to value — quietly breaking the way Product, Marketing and Sales work together.
Julien really brought together the product vision and potential through critical thinking, collaboration and persistence.Sumeet Ganju — VP Product at Showpad
Three forces converge to break collaboration in product organisations today — and my AI-powered coaching addresses all three.
Founder mode looks like speed — but it disguises the real cost: expensive hires under-leveraged, decisions still routed through the top, the organisation never learning to operate without the founder(s) in most if not every conversation. Without an outside view, the pattern persists — and the organisation can't see what it's missing.
Robin Dunbar identified the natural limits of human coordination. Companies hit a structural breaking point each time they cross one — at 30–50 people, informal coordination stops working and leadership becomes the bottleneck; at ~150, middle management has to emerge and cross-functional rituals become required; at 500+, departmental structures have to scale or break. Every growing company crosses these thresholds. The question is whether you cross them intentionally — or by accident.
In 2026, every IC — PM, Designer, Engineer, Marketer, Salesperson — is expected to deliver more, faster, with AI. Not just use AI, but operate at a level that wasn't possible without it. And the collaboration patterns that worked before AI was a load-bearing operational layer don't survive contact with the new reality. The teams that figure out AI-augmented collaboration first will pull ahead. The rest will fall behind.
Four components, in this order — because each builds on the previous.
Frame the work.
I identify your biggest pains and strengths, get immersed in your culture, and frame a coaching plan plus a v0 of the AI Operating System tailored to it.
Fire up the AI layer.
The methodology made tangible and one single source of truth — pre-packaged .md files, curated for your organisation, installed in your own GitHub, operated by AI.
Up-skill and install rituals.
Principles, methods and rituals taught to the team — and installed into how Product, Design, Engineering, Marketing and Sales work together day-to-day.
Perform.
Day-to-day follow-up plus continuous fine-tuning of the AI Operating System — making sure the system delivers the intended benefits as the team adopts it.
With kindness and tenacity, Julien brought rigor to our Product practice. Thanks to him, we are now better equipped to work efficiently and productively.Thomas Mur — Full-stack developer at Prestashop
Some of the scale-ups, corporates and high-growth product organisations in Europe and beyond that trusted me.
Julien has a deep expertise and extensive field experience. He was a great help to our team. I highly recommend him as a Product coach.Arthur Seguin — CEO & Co-Founder at Symeo
Follow along for the methodology in practice — and how AI is rewriting how product teams work in 2026.